Bridgestone partners with Milestone for RIDE 4

NASHVILLE, Tenn. (June 25, 2020)

Bridgestone recently announced a partnership with Italian game developer, Milestone, on the latest installment of the popular RIDE videogame series, RIDE 4. RIDE 4, the ultimate competitive gaming experience for two wheel enthusiasts, will launch worldwide on October, 8 2020 on Playstation 4, XBOX One and PC.

Through this partnership, Bridgestone aims to solidify its position as a market leader for motorbike tires, as well as showcase its products and legacy in the competitive racing world – and all in innovative and engaging way for motorbike and videogame lovers worldwide.

In RIDE 4, riders from every corner of the globe will have the chance to experience a smooth and fast ride with Bridgestone tires on 30 accurately reproduced virtual tracks, just like they would do in reality. The game includes a vast array of Bridgestone motorcycle tires, which can be mounted on over 170 bike models from 22 different manufacturers. The Bridgestone brand will also be featured digitally within the game, with sponsored suits and gear, billboards on racing tracks as well as dedicated game modes.

Over the years, Bridgestone has built its legacy and excellence in motorbike racing, recently achieving victories in the most celebrated endurance competitions. Endurance World, a brand-new game mode dedicated to distance motorcycle races, will be one of the key features in RIDE 4. In this mode, riders can test their driving ability and focus, and really asses the exceptional performance and durability of their Bridgestone tires. Just as in real life, tire wear remains one of the most important factors within the game when it comes to being a successful rider, with performance being actively impacted by riding style and weather, and players having to make in-race strategic decisions to mitigate these factors.

“As a global mobility leader with a large portfolio of premium products and solutions including premium motorcycle tires, we saw fit to make our debut in the virtual world by partnering with Milestone, a proven leader in two wheel simulation games,” said Nico Thuy, Head of Motorcycle Business at Bridgestone EMIA. “We are always looking for fresh ways to engage our customers and interact with the riding community, while also showcasing the quality of our products. Being present in RIDE 4 represents a one of a kind opportunity to do just that.”

Luisa Bixio, CEO at Milestone, stated: “We are delighted to be partnering with Bridgestone on RIDE 4. Working alongside a market leader, with a proven track record in endurance and premium products, is key to replicating the real-world experience we have achieved with RIDE 4.”

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About Bridgestone Corporation:

Bridgestone Corporation, headquartered in Tokyo, is the world’s largest tire and rubber company. In addition to tires for use in a wide variety of applications, it also manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world.