TERMS OF USE

YOU SHOULD PRINT OR SAVE THIS STATEMENT BY USING THE “PRINT” OR “FILE SAVE” OPTIONS ON YOUR INTERNET BROWSER.

Welcome and thank you for visiting our Site (the “Site”). Below are the Site’s Terms of Use (the “Terms”). We recommend that you carefully review these Terms before making use of the Site or Service (as defined below). If you have any questions or concerns regarding these Terms, please contact us by emailing, calling or writing us using the contact information provided below in Section 20.8 (Contact Us) and published to the “Contact Us” page on our Site at https://www.bridgestonemotorcycletires.com/en-us/contact-us

These Terms govern the relationship between Bridgestone Americas Tire Operations, LLC (referred to herein as “BATO”, “we”, “us” or “our”,) and you (“User”, “you” or “your”), the Person (defined below), accessing or otherwise making use of our Service located at www.bridgestonemotorcycletires.com. These Terms constitute a legally binding agreement between you and BATO. Accordingly, we advise you to read these Terms carefully before accessing or otherwise making use of the Service. You and BATO may each be referred to in these Terms individually as a “Party” and together as the “Parties,” as context so requires.

NOTICE OF BINDING ARBITRATION

ANY CLAIM, DISPUTE OR CONTROVERSY OF WHATEVER NATURE ARISING OUT OF OR RELATING TO THESE TERMS SHALL BE RESOLVED BY FINAL AND BINDING ARBITRATION IN ACCORDANCE WITH THE PROCESS DESCRIBED IN THE SECTION TITLED “BINDING ARBITRATION” BELOW. PLEASE READ THE SECTION TITLED “BINDING ARBITRATION” CAREFULLY.

1. ACCEPTANCE OF THESE TERMS

1.1 Acceptance. Please read these Terms carefully before you start to use the Service. By using the Service or by clicking the “I Agree” button when this option is made available to you, you accept and agree to be bound and abide by these Terms and our Privacy Policy, found at https://www.bridgestonemotorcycletires.com/en-us/privacy-policy incorporated herein by reference. If you do not want to agree to these Terms or the Privacy Policy, you must not access or use the Site or Service. Please note that certain uses of the Service may be subject to separate agreements that will be provided to you prior to such use.

1.2 Restrictions on Acceptance. When you access or otherwise make use of the Service you acknowledge and agree that: (a) if you are accepting these Terms on behalf of any legal entity, including any company, organization, government, or governmental agency, you have been authorized to do so and to act on behalf of such legal entity; (b) you have read and understand all of the provisions, terms and conditions set forth in these Terms; (c) you will be bound by all of the provisions, terms and conditions set forth in these Terms; (d) you are at least eighteen (18) years of age or, if under the age of eighteen (18) or the age of majority in your jurisdiction, are making use of the Service under the supervision and care of a parent or legal guardian; (f) you have not previously used the Service through an Account which BATO has terminated or suspended in accordance with the terms and conditions of these Terms; (g) you have a valid email address; and (h) these Terms are the legal equivalent of a signed, written contract between you and BATO.

IF YOU ARE UNABLE OR UNWILLING TO CONFIRM THE ABOVE STATEMENTS, THEN YOU MUST NOT ACCEPT THESE TERMS OR OTHERWISE ACCESS OR MAKE USE OF THE SERVICE. PLEASE NOTE THAT, EVEN IF YOU AGREE TO AND ACKNOWLEDGE THE REPRESENTATIONS IN SECTION 1.2, BATO RESERVES THE RIGHT TO TERMINATE OR SUSPEND YOUR BATO ACCOUNT OR RESTRICT YOUR ACCESS TO AND USE OF THE SERVICE FOR ANY OR NO REASON AND YOU MAY NOT BE ABLE TO MAKE USE OF THE SERVICE AS A RESULT.

2. DEFINITIONS; INTERPRETATION

2.1 Definitions. Unless context requires otherwise, capitalized terms not defined within these Terms shall have the following meanings:

(a) “Affiliate” means, with respect to a Party, any person, firm, corporation, partnership (including general partnerships, limited partnerships, and limited liability partnerships), limited liability company, or other entity that now or in the future, directly controls, is controlled with or by or is under common control with such Party.

(b) “Applicable Law” means any and all applicable federal, state and local laws, statutes, ordinances, regulations, rules, opinions, interpretive letters and other official releases of or by any government, or any authority, department or agency thereof which are now in effect or which may come in to effect at any time during the Term (defined below).

(c) “Application” refers to BATO’s interactive software platform which allows Users to access and use the Services and which may be downloaded from an App Store (defined in Section 13) to a User’s mobile device or which may be otherwise accessed by a User online through the Internet at our Site.

(d) “BATO”, “we”, “our” or “us” means Bridgestone Americas Tire Operations, LLC.

(e) “BATO Account” means your BATO user account which you must register for through the Site in order to use the Service.

(f) “Content” means any texts, pictures, graphics, logos, button items, images, works of authorship and other content (collectively with all information about the Site and Service).

(g) “Person” means an individual, corporation, partnership, joint venture, limited liability company, organization or corporation, trust, association or other legal entity.

(h) “Personal Information” means information that is unique to you and may include your name, your home or other physical address, your email address, your telephone number, information related to your vehicle or tires and other information that identifies you.

(i) “Service” means the Site and BATO Account together with any other products or services which BATO makes available to you through the Site.

(j) “Site” means BATO’s website located at www.bridgestonemotorcycletires.com.

(k) “User”, “you,” or “your” means the Person accessing or otherwise making use of the Service.

(l) “User Information” means the Personal Information that you provide to us in order to make use of your BATO Account, the Site or the Service, as further described in Section 5.1.

2.2 Interpretation. References to Sections are to be construed as references to the Sections of these Terms, unless otherwise indicated. The singular includes the plural, and the plural includes the singular. All references to “hereof,” “herein,” “hereunder” and other similar compounds of the word “here” shall mean and refer to these Terms as a whole rather than any particular part of the same. The terms “include” and “including” are not limiting.

3. MODIFICATIONS AND AMENDMENTS

BATO reserves the right to change, modify, supplement, or update these Terms (each such change, modification or supplement, an “Amendment”), from time to time without advance notice by posting such Amendment on the Site or providing notice of such Amendment through the Service. We encourage you to periodically visit these Terms to check for any Amendments. In the event that an Amendment to these Terms materially modifies your rights or obligations under these Terms, we will take commercially reasonable measures to notify you of such Amendment, which may include posting notices on the Site or sending notices to you at your email address. You acknowledge and agree that you will be bound by any such Amendment if you continue to access or use the Service for a period in excess of thirty (30) calendar days after the date such Amendment is posted unless you have notified BATO of any objection to such Amendment prior to the conclusion of such thirty day period. Unless otherwise indicated, any new Service added to the Site will also be subject to these Terms effective upon the date of any such addition. You are encouraged to review the Site and these Terms periodically for updates and changes. The most current version of these Terms will be effective as of the date specified in the “Last Updated” legend set forth above.

4. PRIVACY

You acknowledge and agree to the terms and conditions of our Privacy Policy available at https://www.bridgestonemotorcycletires.com/en-us/privacy-policy, as may be amended from time to time, which is incorporated by reference into these Terms as if it were set forth herein in its entirety. The Privacy Policy describes our collection and possible use of information that you provide to us. By using the Site or Service, you agree to, and are bound by, the terms of the Privacy Policy.

5. ACCOUNT REGISTRATION

When you register your BATO Account and sign up for the Service (“Registration”) or when you otherwise make use of certain features of the Site or Service which do not require Registration, including without limitation, the Site’s “Forums”, “Register Your Tires” or “Fuel Savings Calculator” feature you may be required to provide certain Personal Information in order to create your BATO Account and use the Service or make use of such features. Such Personal Information may include your name, your home or other physical address, your email address, your telephone number, information about your vehicle, information about your tires and your other BATO Account settings and preferences (collectively, “User Information”). By registering your BATO Account and signing up for the Service or by otherwise making use of the Site’s features which do not require Registration, you acknowledge and agree that you willingly submit your Personal Information and User Information for our use as may be necessary for us to provide the Service to you and for any other purpose permitted under Applicable Law and our Privacy Policy.

6. YOUR WARRANTIES TO BATO

In addition to the representations and warranties you make to BATO under Section 1.2, you represent and warrant to BATO that: (i) all information, including, without limitation, any Personal Information and User Information, that you provide to us in connection with your use of the Site, BATO Account or Service is up-to-date, complete, accurate and truthful, (ii) you have the authority to share this information, including, without limitation, any Personal Information and User Information, with us and to grant us the right to use this information as provided in these Terms, (iii) you have the right to grant us the licenses specified herein, if applicable, and (iv) your acceptance and use of the Service pursuant to these Terms does not violate any Applicable Law or other contract or obligation to which you are a party or by which you are otherwise bound.

7. ACCURACY AND CHANGES TO USER INFORMATION

You agree to provide your accurate, up-to-date and truthful User Information during Registration and when you otherwise access or make use of your BATO Account, the Site or the Service. You further agree to promptly update all your User Information whenever the information provided to us by you is found to be in error or becomes inaccurate. You can update your information by using the contact information provided below in Section 20.8 (Contact Us). We are not responsible for any Service-related issues or errors arising from your failure to submit or maintain current and accurate User Information. If we determine, in our sole discretion, that you have failed to submit or maintain current and accurate User Information, we may temporarily suspend or terminate your access to your BATO Account, the Site or the Service.

8. DISCLOSURE AND CONSENT TO ELECTRONIC COMMUNICATIONS

8.1 Consent to Electronic Communications. When you accept these Terms, you acknowledge that BATO may provide certain information, including information regarding your use of the Site, the Service, and BATO Account (“Communications”), to you electronically through email, the Site or Service, the BATO Account or links to notices posted on the Site, unless and until you withdraw your consent or “opt out” as described below. You understand that the communications referenced in this section do not include SMS text messages unless you otherwise give your express consent to receive SMS text messages for this purpose. You agree that all agreements, notices, disclosures and other Communications that we provide to you electronically satisfy any legal requirement that such Communications be in writing. You further agree that any Communications provided by us electronically are deemed to be given and received on the date we transmit any such Communication as described in these Terms. The categories of Communications that may be provided by electronic means include:

(a) any Amendments to these Terms;

(b) disclosures or notices provided in connection with the Service, including any such notice required by Applicable Law;

(d) any customer service communications, including communications with respect to claims of error or unauthorized use of your BATO Account, the Sites or the Service; and

(e) any other communication related to the Site or Service.

Although BATO reserves the right to provide Communications in paper format at any time, you agree that BATO is under no obligation to do so unless you first notify us, in writing, of your request to receive further communications in a paper format and your decision to opt out of receiving Communications. All Communications in either electronic or paper format will be considered to be “in writing.” You should print a paper copy of these Terms and any Communication that is important to you and retain the copy for your records. If you do not wish to enter into these Terms electronically, you may not use your BATO Account, the Site or the Service.

8.2 Timing of Communications. Any electronic Communications will be deemed to have been received by you no later than five (5) business days after BATO sends it to you by email or posts such Communication on the Site or through the Service, whether or not you have received the email or retrieved the Communication from the Site or Service. An electronic Communication by email is considered to be sent at the time that it is directed by BATO's email server to your email address. You agree that these are reasonable procedures for sending and receiving electronic Communications.

8.3 Updated User Information. You agree to promptly update your User Information if such information changes so that BATO may contact you electronically. You may update your User Information, such as your email address, as described in Section 7 of these Terms. You understand and agree that if BATO sends you an electronic Communication, but you do not receive it because the email address on file is incorrect, out of date, blocked by your service provider, or you are otherwise unable to receive such electronic Communications, BATO will be deemed to have provided the Communication to you.

8.4 System Specifications. In order to access, view, and retain electronic Communications that BATO provides to you, you must have access to: (a) a computer with an Internet connection; (b) a current or previous major release version (up to the second most recent version) of either Firefox, Internet Explorer, Chrome, or Safari with cookies enabled and Adobe Acrobat Reader to open documents in “.pdf” format; (c) sufficient electronic storage capacity on your computer's hard drive or other data storage unit to save past Communications and/or an installed printer to print them; and (d) an email account with an Internet service provider and email software. Your access to this page through your device verifies that your device meets these requirements.

8.5 Reservation of Rights. BATO reserves the right, in its sole discretion, to discontinue the provision of electronic Communications to you, or to terminate or change the terms and conditions under which BATO provides electronic Communications. BATO will provide you with notice of any such termination or change as may be required by Applicable Law.

9. COPYRIGHT, TRADEMARK AND INTELLECTUAL PROPERTY

9.1 Ownership Of Content And Service. You acknowledge and agree that, except as otherwise expressly stated, all text, pictures, graphics, logos, button items, images, works of authorship, and other content (collectively with all information and material about BATO, the Site or the Service, “Content”) appearing on your BATO Account, the Site or the Service is the copyrighted work of BATO or its third party content suppliers and is protected by U.S. and international copyright laws. The compilation (meaning the collection, arrangement and assembly) of all Content is also the exclusive property of BATO and is protected by U.S. and international copyright laws. You may download information from your BATO Account, the Site, or the Service and print out a hard copy for your personal use provided that you keep such hard copies intact and do not remove or alter any copyright or other notice (e.g., trademark, patent, etc.) contained in the information. Except as otherwise expressly stated herein, you may not alter, modify, copy, distribute (for compensation or otherwise), transmit, display, perform, reproduce, reuse, post, publish, license, frame, download, store for subsequent use, create derivative works from, transfer, or sell any information or Content obtained from the Site or Service, in whole or in part, including any text, images, audio, and video in any manner, without the prior written authorization of BATO or any applicable third party suppliers. The use of Content, including images, by you, or anyone else authorized by you, is prohibited unless specifically permitted by BATO. Any unauthorized use of text or images may violate copyright laws, trademark laws, the laws of privacy and publicity, and applicable regulations and statutes. BATO does not warrant or represent that your use of Content or the Service will not infringe rights of third parties. The BRIDGESTONE trademark, and other trademarks used on the Site, are the protected property of BATO and its affiliates and may not be used, copied or imitated without the prior written consent of BATO.

9.2 Notice and Procedure for Making Claims of Copyright Infringement. BATO respects the intellectual property rights of others. If you believe that content on the Site infringes or violates your copyright rights, please follow the procedure for notification described in BATO’s Copyright Infringement Policy located at https://www.firestonetire.com/customer-care/copyright-infringement-policy.

10. OWNERSHIP OF INFORMATION SUBMITTED VIA THE SERVICE

10.1 Submissions. Except as set forth in our Privacy Policy, any communication or other material (including any text communication, health information, photograph, video, or other audio or visual work) submitted or posted to or through the Service (“Submission”) will be considered non-confidential. Unless otherwise expressly stated in writing by BATO, no compensation will be paid with respect to the use of any Submission. BATO shall have no obligation to preserve, return or otherwise make available to you or others any Submission.

10.2 License to BATO. Except as set forth in our Privacy Policy, BATO does not claim ownership of your Submission in its original form; however, by providing a Submission, you hereby grant to BATO and its affiliates, subsidiaries, licensees and assigns, an irrevocable, perpetual and royalty-free right to use, reproduce, edit, display, transmit, prepare derivative works of, modify, publish and otherwise make use of the Submission in any and all media, whether now known or hereinafter created, throughout the world and for any purpose related to the business of BATO. By uploading, inputting, providing or submitting your Submission you warrant and represent that you own or otherwise control all of the rights to your Submission as described in this section including, without limitation, all the rights necessary for you to provide, post, upload, input or submit the Submission. The rights granted to BATO include but are not limited to the right to aggregate, summarize, analyze, resize, crop, censor, compress, edit, feature, caption, and to otherwise alter or make use of your Submission.

10.3 No Privacy in Submissions. Subject to our Privacy Policy, and limits under applicable law with regard to identifiable information, you understand and intend that by providing your Submission to BATO, you hereby waive any privacy expectations that you may have with respect to any such Submission. You hereby agree, subject to the Privacy Policy and Applicable Law, that BATO is the full owner of all right, title, and interest in any content or information extracted, derived, or otherwise created from such Submission, and you agree to hold BATO and its affiliates, subsidiaries, licensees, sponsors and assigns harmless from and against, and hereby waive any right to pursue, any claims of any nature arising in connection with the inclusion in, publication via or display on any BATO site, or any other use authorized under these Terms, of your Submission. You further hereby agree that any Submission by you will be accurate and will not be intended to mislead, harm or cause damage to BATO, any User, any third party or any other party, and you agree to indemnify, defend and hold harmless BATO against any and all claims, liabilities and damages caused by any Submission from you or any Third Party.

10.4 Forums. The Site offers you the opportunity to post Submissions in connection with various features of the Site, including Customer Reviews (defined below) and other forums, newsletters, electronic mail, blog posts, articles, (collectively, “Forums”) to communicate with BATO or other users. In order to participate in a Forum, you may be required to provide accurate and complete Personal Information, which will be collected pursuant to the Privacy Policy of the Site. Submissions posted on Forums does not represent the views of BATO or its affiliates. BATO is not responsible for verifying the accuracy of content posted by users in Forums. As with any information on the Site, you should not make purchasing decisions based on information shared in a Forum without seeking the advice of an appropriate professional. You acknowledge and agree that you must use the Forums feature of the Service in accordance with these Terms including, without limitation, the Prohibited Use terms set forth herein.

10.5 Customer Reviews. As a service to its customers, BATO offers a Forum for Customer Reviews on the Site (“Customer Reviews”). Customer Reviews are intended to provide useful and informative product feedback from consumers who have purchased BATO products. In addition to other provisions included in these Terms, you must comply with the following guidelines to ensure that your review is eligible to be posted. BATO has the right, but not the obligation, to refuse publication of Customer Reviews that do not meet the guidelines in this Section or otherwise fails to comply with these Terms.

(a) Validation. Customer Reviews are subject to validation by BATO and/or its third party service provider; validation procedures may include, but are not limited to, submission of a valid email address or Facebook login.

(b) Only Review Products You’ve Used. Reviews are intended to share useful information from consumers’ actual experience using the products. If you haven’t used the products, you should refrain from posting.

(c) Stay on Topic. Reviews must focus on the product, its features and the consumer’s experience with the product. Please keep in mind that your review will be most helpful to other users if it is specific and provides detailed explanations of why you either liked or disliked the product. Avoid discussing pricing, special offers, customer service, or other factors that may vary by market, or posting information about other companies or websites, including but not limited to information about BATO’s competitors.

(d) Be Considerate. Be considerate of other users when posting a Customer Review. Do not include inappropriate, derogatory or discriminatory content, and refrain from using obscenities or inappropriate language.

(e) Don’t Post Private Information. Do not post information that is personally identifiable or otherwise confidential to the Forums.

(f) BATO Employees. Employees of BATO and its Affiliates should not post Customer Reviews. By posting a review, you represent and warrant that you are not an employee of BATO or its affiliated entities.

(g) Photographs or Media Contained in Consumer Reviews. In the event that you are provided the opportunity to post photographs or other media in connection with a Consumer Review (the “Media”), you must not post any content that infringes or violates the intellectual property or other rights of any third party, or that is otherwise offensive, obscene, or defamatory. In accordance with Section 14.2, BATO may remove any Media it deems inappropriate or offensive, at BATO’s sole discretion. You hereby assign to BATO all right, title and interest in such Media, including but not limited to copyright and any other intellectual property rights.

11. FEEDBACK

Please be advised that if you send or submit to BATO creative ideas, suggestions, inventions, or materials (“Feedback”), BATO shall: (a) own, exclusively, all now known or later discovered rights to the Feedback; (b) not be subject to any obligation of confidentiality and shall not be liable for any use or disclosure of any Feedback; and (c) be entitled to unrestricted use of the Feedback for any purpose whatsoever, commercial or otherwise, without compensation to you or any other person.

Use of the Service is limited to persons 18 years of age or older or persons who, if under the age of 18 or the age of majority in their jurisdiction, make use of the Service under the supervision and care of a parent or legal guardian. Subject to your compliance with these Terms, BATO hereby grants you a limited license to access and make use of the Service, but not to download (other than page caching or downloading of PDF forms, statements, etc. provided as part of the Service) or modify the Service, or any portion thereof, except with express written consent of BATO. The Service also contains the Content, and the license granted in this Section does not include any resale or commercial use of the Service or the Content; any derivative use of the Service or the Content; or any use of data mining, robots, or similar data gathering and extraction tools. The Service or any portion thereof may not be reproduced, duplicated, copied, sold, resold, visited, or otherwise exploited for any commercial purpose without the express written consent of BATO. You may not frame or utilize framing techniques to enclose any trademark, logo, or other proprietary information (including images, text, page layout, or form) of BATO without BATO’s express written consent. You may not use any meta-tags or any other “hidden text” utilizing any of BATO’s name(s) or service marks without the express written consent of their owners. We (or the respective third party owners of Content) retain all right, title, and interest in the Service and any Content offered on the Service, including any and all intellectual property rights. Any software applications available on or through the Service are licensed, not sold, to you. BATO may assign these Terms or any part hereof, without restrictions. You may not assign these Terms or any part hereof, nor transfer or sub-license your rights under these Terms, to any third party. We (or the respective third party owners of Content) reserve all rights not expressly granted. Any unauthorized use terminates the permission or license granted by BATO.

13. APP STORE TERMS OF SERVICE

13.1 App Provider Terms. The following terms apply to any Service accessed through or downloaded from any app store or distribution platform (like the Apple App Store or Google Play) where the Service may now or in the future be made available (each an “App Provider”). You acknowledge and agree that:

(a) These Terms are concluded between you and BATO, and not with the App Provider, and that BATO (not the App Provider), is solely responsible for the Service.

(b) The App Provider has no obligation to furnish any maintenance and support services with respect to the Service.

(c) In the event of any failure of the Service to conform to any applicable warranty, you may notify the App Provider, and the App Provider will refund the purchase price for the Service to you (if applicable) and to the maximum extent permitted by Applicable Law, the App Provider will have no other warranty obligation whatsoever with respect to the Service. Any other claims, losses, liabilities, damages, costs or expenses attributable to any failure to conform to any warranty will be the sole responsibility of BATO.

(d) The App Provider is not responsible for addressing any claims you have or any claims of any third party relating to the Service or your possession and use of the Service, including, but not limited to: (i) product liability claims; (ii) any claim that the Service fails to conform to any applicable legal or regulatory requirement; and (iii) claims arising under consumer protection or similar legislation.

(e) In the event of any third party claim that the Service or your possession and use of the Service infringes that third party’s intellectual property rights, BATO will be solely responsible for the investigation, defense, settlement and discharge of any such intellectual property infringement claim to the extent required by these Terms.

(f) The App Provider, and its subsidiaries, are third party beneficiaries of these Terms as related to your license of the Service, and that, upon your acceptance of the terms and conditions of these Terms, the App Provider will have the right (and will be deemed to have accepted the right) to enforce these Terms as related to your license of the Service against you as a third party beneficiary thereof.

(g) You must also comply with all applicable third party terms of service when using the Service.

14. PROHIBITED USE

14.1 Prohibited Use of Site. In connection with your use of the Service, you acknowledge that the following uses are strictly prohibited and you hereby agree you will not:

(a) provide your User Information (including your BATO Account log in credentials), BATO Account information, or access to the Service to any third party unless such third party is a trusted third party service provider of BATO;

(b) upload or transmit any message, information, data, text, software or images, or other content (“Material”) that is unlawful, harmful, threatening, abusive, harassing, tortious, defamatory, vulgar, obscene, libelous, or otherwise objectionable, or that may invade another's right of privacy or publicity;

(c) create a false identity for the purpose of misleading others or impersonate any person or entity, including any BATO representative, or falsely state or otherwise misrepresent your affiliation with a person or entity;

(d) upload or transmit any material that you do not have a right to reproduce, display or transmit under any law or under contractual or fiduciary relationships (such as nondisclosure agreements);

(e) upload files that contain viruses, trojan horses, worms, time bombs, cancel-bots, corrupted files, or any other similar software or programs that may damage the operation of another's computer or property of another;

(f) delete any author attributions, legal notices or proprietary designations or labels that you upload to any communication feature;

(g) use the Site's or Service’s communication features in a manner that adversely affects the availability of its resources to other users;

(h) upload or transmit any unsolicited advertising, promotional materials, “junk mail,” “spam,” “chain letters,” “pyramid schemes” or any other form of solicitation, commercial or otherwise;

(i) violate any Applicable Law or international law;

(j) upload or transmit any material that infringes any patent, trademark, service mark, trade secret, copyright or other proprietary rights of any party;

(k) delete or revise any material posted by any other person or entity;

(l) manipulate or otherwise display the Site by using framing, mirroring or similar navigational technology or directly link to any portion of the Site other than the main homepage in accordance with the limited license outlined above;

(m) probe, scan, test the vulnerability of or breach the authentication measures of, the Site or any related networks or systems;

(n) register, subscribe, attempt to register, attempt to subscribe, unsubscribe, or attempt to unsubscribe, any party for the Service if you are not expressly authorized by such party to do so;

(o) harvest or otherwise collect information about others, including e-mail addresses; or

(p) use any robot, spider, scraper, or other automated or manual means to access the Site, or copy any content or information on the Site.

14.2 Monitoring and Enforcement; Termination.

We have the right to:

(a) Remove or refuse to post any Submissions for any or no reason in our sole discretion.

(b) Take any action with respect to any Submission that we deem necessary or appropriate in our sole discretion, including if we believe that such Submission violates the Terms, including, without limitation, any Prohibited Use of the Service set forth in Section 15.1, infringes any intellectual property right or other right of any person or entity, threatens the personal safety of users of the Service or the public or could create liability for BATO.

(c) Disclose your identity or other information about you to any third party who claims that material posted by you violates their rights, including their intellectual property rights or their right to privacy.

(d) Take appropriate legal action, including without limitation, referral to law enforcement, for any illegal or unauthorized use of the Service.

(e) Terminate or suspend your access to all or part of the Site for any or no reason, including without limitation, any violation of these Terms.

Without limiting the foregoing, we have the right to fully cooperate with any law enforcement authorities or court order requesting or directing us to disclose the identity or other information of anyone posting any materials on or through the Site. YOU WAIVE AND HOLD HARMLESS BATO AND ITS AFFILIATES, LICENSEES AND SERVICE PROVIDERS FROM ANY CLAIMS RESULTING FROM ANY ACTION TAKEN BY ANY OF THE FOREGOING PARTIES DURING OR AS A RESULT OF ITS INVESTIGATIONS AND FROM ANY ACTIONS TAKEN AS A CONSEQUENCE OF INVESTIGATIONS BY EITHER SUCH PARTIES OR LAW ENFORCEMENT AUTHORITIES.

Notwithstanding the foregoing, we do not undertake to review all material before it is posted on or through the Service, and we cannot ensure prompt removal of objectionable material after it has been posted. Accordingly, we assume no liability for any action or inaction regarding transmissions, communications or content provided by any user or third party. We have no liability or responsibility to anyone for performance or nonperformance of the activities described in this section.

15. INDEMNIFICATION

You agree to release, indemnify, and hold harmless BATO and its Affiliates, and their respective officers, directors, employees and agents (“Indemnified Persons”), from and against any claims, liabilities, damages, losses, and expenses, including reasonable legal and accounting fees, arising out of or in any way related to: (a) your access to, use of, or inability to use the Service; (b) your breach of these Terms; (c) your violation of any rights of a third party; (d) your violation of any Applicable Law; or (e) your failure to provide and maintain true, accurate, current and complete User Information.

16. WARRANTIES AND DISCLAIMERS

16.1 Limitation of Liability.

(a) YOU UNDERSTAND AND AGREE THAT BATO, ITS OFFICERS, DIRECTORS, EMPLOYEES, PARTNERS, SUCCESSORS, AGENTS, AFFILIATES, OR ANY RELATED COMPANIES WILL NOT BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR EXEMPLARY DAMAGES, INCLUDING DAMAGES FOR LOSS OF PROFITS, USE, DATA OR OTHER INTANGIBLE LOSSES ARISING OUT OF, RELATING TO, OR IN ANY WAY CONNECTED WITH THE SITE, SERVICE OR THESE TERMS, EVEN IF BATO HAS BEEN ADVISED OF THE POSSIBILITIES OF THOSE DAMAGES, RESULTING FROM YOUR USE OR INABILITY TO USE YOUR BATO ACCOUNT, THE SITE, AND SERVICE OR CONTENT, THE COST OF OBTAINING SUBSTITUTE SERVICE RESULTING FROM ANY LOSS OF DATA, INFORMATION, PRODUCTS AND SERVICE OBTAINED FROM TRANSACTIONS ENTERED INTO THROUGH THE SITE OR SERVICE, OR STATEMENTS OR CONDUCT OF ANY THIRD PARTY, OR ANY OTHER MATTER RELATED TO THE SITE AND SERVICE OR CONTENT. YOU UNDERSTAND AND AGREE THAT YOUR USE OF THE SITE AND SERVICE IS PREDICATED UPON YOUR WAIVER OF ANY RIGHT TO SUE BATO DIRECTLY OR TO PARTICIPATE IN A CLASS ACTION SUIT FOR ANY LOSSES OR DAMAGES RESULTING FROM YOUR USE OF THE SITE.

(b) CERTAIN STATE LAWS DO NOT ALLOW LIMITATIONS ON IMPLIED WARRANTIES OR THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES. IF THESE LAWS APPLY TO YOU, SOME OR ALL OF THE ABOVE DISCLAIMERS, EXCLUSIONS, OR LIMITATIONS MAY NOT APPLY TO YOU, AND YOU MIGHT HAVE ADDITIONAL RIGHTS.

16.2 No Warranties.

(a) YOU EXPRESSLY AGREE YOUR USE OF THE SERVICE IS AT YOUR SOLE RISK. THE SERVICE AND ANY APPLICABLE PORTION THEREOF IS PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED. WITHOUT LIMITING THE FOREGOING AND TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, BATO, AND ITS OFFICERS, DIRECTORS, EMPLOYEES, PARENTS, PARTNERS, SUCCESSORS, AGENTS, DISTRIBUTION PARTNERS, AFFILIATES, SUBSIDIARIES, AND THEIR RELATED COMPANIES DISCLAIM ANY AND ALL WARRANTIES INCLUDING ANY: (1) WARRANTIES THAT THE SERVICE WILL MEET YOUR REQUIREMENTS; (2) WARRANTIES CONCERNING THE AVAILABILITY, ACCURACY, SECURITY, USEFULNESS, TIMELINESS, OR INFORMATIONAL CONTENT OF THE SERVICE; (3) WARRANTIES OF TITLE, NON-INFRINGEMENT, MERCHANTABILITY, OR FITNESS FOR A PARTICULAR PURPOSE; (4) WARRANTIES FOR ANY PRODUCTS OR SERVICES RECEIVED AS A RESULT OF A PURCHASE MADE THROUGH, ANY TRANSACTION IN CONNECTION WITH ANY PURCHASE MADE THROUGH AND/OR ANY PRODUCTS OR SERVICES ACCESSED THROUGH OR ADVERTISED ON THE SERVICE; (5) WARRANTIES CONCERNING THE ACCURACY OR RELIABILITY OF THE RESULTS THAT MAY BE OBTAINED FROM THE USE OF THE SERVICE; (6) WARRANTIES THAT YOUR USE OF THE SERVICE WILL BE SECURE OR UNINTERRUPTED; VIRUS-FREE OR ERROR-FREE AND (7) WARRANTIES THAT ERRORS IN THE SERVICE WILL BE CORRECTED.

(b) BATO does not warrant or make any representations regarding availability, accuracy, reliability, completeness, or timeliness of the materials, Service, text, graphics, and/or links associated with the Site. If your use of the Site or the materials, Service, text, graphics, and/or links associated with the Site results in the need for servicing or replacing equipment or data, BATO is not responsible for those costs.

17. Term and Termination

17.1 Term. These Terms shall commence on the date you first access the Site or use the Service and remain in effect until either Party terminates these Terms (the “Term”).

17.2 Termination Rights of BATO. BATO may terminate these Terms at any time in its sole discretion.

17.3 Your Termination Rights. You may terminate these Terms at any time by ending your use of the Site and the Service and notifying BATO at the contact information provided in Section 20.8 (Contact Us).

18. Binding Arbitration

18.1 Arbitration Process. Arbitration shall be conducted by and submitted to a single arbitrator (“Arbitrator”) selected from and administered by the Nashville, Tennessee office of JAMS (“JAMS”), in accordance with its then-existing Comprehensive Arbitration Rules & Procedures. The arbitration shall be conducted by a licensed attorney or retired judge who is admitted in both federal and state courts, with experience in securities law. The Arbitrator shall be authorized to award compensatory damages, but shall NOT be authorized to award non-economic damages such as for emotional distress, or pain and suffering or punitive or indirect, incidental or consequential damages. Each party shall bear its own attorneys’ fees, cost and disbursements arising out of the arbitration, and shall pay an equal share of the fees and costs of the Arbitrator and JAMS; however, the Arbitrator may award to the prevailing party reimbursement of its reasonable attorneys’ fees and costs (including, for example, expert witness fees and travel expenses), and/or the fees and costs of the Arbitrator. Within ﬁfteen (15) calendar days after conclusion of the arbitration, the Arbitrator shall issue a written award and a written statement of decision describing the material factual ﬁndings and conclusions on which the award is based, including the calculation of any damages awarded. Each party shall fully perform and satisfy the arbitration award within fifteen (15) days of the service of the award. Judgment on the award may be entered by any court of competent jurisdiction. By agreeing to this binding arbitration provision, you understand that you are waiving certain rights and protections which may otherwise be available if a claim or dispute were determined by litigation in court, including, without limitation, the right to seek or obtain certain types of damages precluded by this arbitration provision, the right to a jury trial, certain rights of appeal, the right to bring a claim as a class member in any purported class or representative proceeding, and the right to invoke formal rules of procedure and evidence.

18.2 YOU AGREE THAT, IF YOU DECIDE TO OPEN A BATO ACCOUNT AND/OR USE THE SERVICE, YOUR RELATIONSHIP WITH BATO WILL BE GOVERNED BY THE PRE-DISPUTE ARBITRATION CLAUSE IN THE AGREEMENTS. YOU FURTHER AGREE THAT, IF YOU DECIDE TO OPEN AN ACCOUNT AND/OR USE THE SERVICE, THE PRE-DISPUTE ARBITRATION CLAUSE IN THE AGREEMENT SUPERSEDES THE ARBITRATION PROVISIONS OF THESE TERMS OF USE.

19. RELATIONSHIP OF THE PARTIES

You agree that no joint venture, partnership, employment, or agency relationship exists between you and us as a result of these Terms or your access or use of the Service. Our performance under these Terms is subject to existing laws and legal process, and nothing contained in these Terms is in derogation of our right to comply with governmental, court and law enforcement requests or requirements relating to your access or use of the Service or information provided to or gathered by us with respect to such use.

20. GENERAL TERMS

20.1 Waiver. The waiver by BATO of a breach of any provision contained herein shall be in writing and shall in no way be construed as a waiver of any subsequent breach of such provision or the waiver of the provision itself.

20.2 Governing Law; Consent to Jurisdiction; Waiver of Jury Trial. These Terms will be deemed entered into in the State of Tennessee and will be governed by and interpreted in accordance with the laws of the State of Tennessee, excluding without regard to conflicts of law. The Parties agree that any dispute arising under these Terms will be resolved exclusively in the state or federal courts in Tennessee and the Parties hereby expressly consent to jurisdiction therein, waiving any defenses of jurisdiction or forum non conveniens. The parties irrevocably waive any and all rights to a trial by jury.

20.3 Third Party Beneficiaries. Except as limited herein, these Terms and the rights and obligations hereunder shall bind, and inure to the benefit of the Parties and their successors and permitted assigns. Nothing in these Terms, expressed or implied, is intended to confer upon any person, other than the Parties and their successors and permitted assigns, any of the rights hereunder.

20.4 Entire Agreement. These Terms, as may be amended from time to time, and each of its exhibits or appendices, constitute and contain the entire agreement between the Parties with respect to the subject matter hereof and supersede any prior or contemporaneous oral or written agreements. Each Party acknowledges and agrees that the other has not made any representations, warranties or agreements of any kind, except as expressly set forth herein.

20.5 Survival. All provisions of these Terms that by their nature extend beyond the expiration or termination of these Terms, including Sections 1, 2, 3, 4, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16 17, 18, 19, and 20 and the definitions herein as applicable to interpretation of the foregoing shall survive the termination of these Terms.

20.6 Severability. If any provision of these Terms (or any portion thereof) is determined to be invalid or unenforceable, the remaining provisions of these Terms shall not be affected thereby and shall be binding upon the Parties and shall be enforceable, as though said invalid or unenforceable provision (or portion thereof) were not contained in these Terms.

20.7 Assignment. You may not transfer or assign these Terms nor any of your rights hereunder to any third party and any attempt to so transfer or assign will be rendered null and void. Notwithstanding the foregoing, BATO may assign these Terms or any rights hereunder without consent: (a) to an entity that acquires all or substantially all of its stock, assets or business; or (b) to an Affiliate. Except as provided in this section, any attempts by either Party to assign any of its rights or delegate any of its duties hereunder without the prior written consent of the other Party shall be null and void.

20.8 Contact Us. If you have any questions about these Terms, please contact us as described on the Site under the “Contact Us” page located at https://www.bridgestonemotorcycletires.com/en-us/contact-us or at the address or phone number provided below. We will attempt to respond to your questions or concerns promptly after we receive them.

Call: 1 (844) 266-2464

Address:

ATTN: Customer Service

Bridgestone Americas, Inc.

200 4th Ave S

P.O. Box 140990

Nashville, TN 37201